CHALLENGE INEQUITY ASSOCIATION
Complete Brand Identity
Challenge Inequity Association is an NGO committed to challenging systemic inequities and promoting a fairer society.
That kind of mission deserves more than a generic brand.
From tone to typography, I gave this brand a spine. Visual identity? Done. Strategy? Solid. Guidelines? Easy to follow, impossible to ignore.
STRATEGY
VISUAL IDENTITY
BRAND GUIDELINES
Colegiul Economic "Dionisie Pop Marțian" Alba Iulia
Complete Brand Identity
Colegiul Economic “Dionisie Pop Marțian” isn’t just a school — it’s a launchpad for future economists, entrepreneurs, and community leaders. Rooted in tradition, powered by progress, and driven by purpose.
That kind of legacy doesn’t need a trendy logo. It needs one with meaning.
So I designed one with a face — literally. A stylized portrait of Dionisie Pop Marțian himself: economist, jurist, and the founder of official statistics in Romania. Respectful, timeless, unmistakable.
I wasn’t asked to do it — I just wanted to. It’s the high school I graduated from, and this was my way of giving something back.
From heritage to identity, I connected the dots. Built to reflect values, inspire pride, and represent the school across generations — from official documents to online presence.
VISUAL IDENTITY
BRAND GUIDELINES
PETTECH.ro
Holistic Business Management
Pettech is an online pet shop focused on creating easier lives for pet owners and happier days for their furry friends through innovative smart tech solutions and convenient subscription services.
Locked on this mission, I crafted the entire brand — vibe, visuals, e-commerce, strategy, marketing, supplier and customer relations. No jargon, no fluff, just straight-up solutions.
Designed to deliver: attention, trust and sales.
BUSINESS STRATEGY
OPERATIONS & FINANCE
DIGITAL PRESENCE
CUSTOMER EXPERIENCE
Food Bank Oradea
Integrated Digital Marketing
Food waste. Poverty. Bureaucracy. Bad websites.
Food Bank Oradea fights the first two. I handled the last one.
They recover surplus food and deliver it to vulnerable communities. Great mission, but their digital presence? Outdated, fragmented, forgettable.
So I fixed it.
I rebuilt their website from the ground up—clear structure, clean design, SEO-ready, and easy to navigate even for visitors in a hurry. Next up: campaign strategy, PPC setup, visual consistency, and messaging that sounds like a real human, not an annual report.
This wasn’t just a website redesign. It was a full digital cleanup, built to get more people to care, click, and contribute.
Together against food waste. Together against poverty.
DIGITAL PRESENCE
WEB DESIGN
