Hi, I'm Cătălin

...but my friends call me Ceaco.

I’m a marketing specialist with experience across many sides of marketing. Over the years, I’ve worked across strategy, branding, SEO, paid advertising, content, social media, e-commerce and web — often taking on different roles depending on what a project needed to move forward.

Along the way, I’ve had the chance to work with businesses from very different industries — from florists and home & décor to banking, IT, pet retail and education. Each industry came with its own products, audiences and challenges, giving me the opportunity to explore different sides of marketing and build experience across a wide range of business contexts.

I WORK ACROSS

STRATEGY
Market Research Marketing Strategy Positioning Planning
DIGITAL
SEO Paid Advertising Social Media Email Marketing Imbound Marketing Marketing Automation
WEB
E-commerce Websites CRO UX/UI Website Optimization
BRAND
Brand Strategy Visual Identity Brand Guidelines Content Communication Marketing Materials

I WORK WITH

SOCIAL MEDIA
Facebook Instagram LinkedIn X.com TikTok YouTube Pinterest
SEO & ANALYTICS
Semrush Ahrefs Hotjar Google Analytics Google Search Console Google Tag Manager
PAID ADVERTISING
Meta Ads Google Ads LinkedIn Ads X Ads TikTok Ads
DESIGN & CREATIVE
Affinity Canva CapCut Adobe Illustrator Adobe Photoshop Adobe Premiere Pro Adobe After Effects
WEB & E-COMMERCE
WordPress Magento 2 HTML5 CSS3
MARKETING & CRM
HubSpot Mailchimp Microsoft Office

CAREER TIMELINE

Marketing & Web Design Expert/Freelance/Owner
Ceaco.ro

Marketing, Branding, Web Design

Nov. 2021 - present

I transform ideas into impactful marketing. From crafting creative campaigns to analyzing data for smarter strategies, I help brands connect with their audience in meaningful ways. I design and execute marketing initiatives—email, social media, digital ads—while ensuring every visual and written element aligns with the brand’s voice. Whether building user-friendly websites, refining content, or optimizing performance, I bring a mix of creativity, strategy, and problem-solving to the table. And through clear communication, I make sure every project meets both business goals and customer expectations.

Responsibilities
  • Brainstorm and develop ideas for creative marketing campaigns, ensuring alignment with brand goals and audience needs;
  • Analyze marketing data, including campaign results, conversion rates, and traffic, to inform and optimize future strategies;
  • Develop, implement, and track marketing programs across email, social media, digital campaigns, and events;
  • Design and create marketing materials, such as sales and product collateral, maintaining consistency with brand guidelines;
  • Write, proofread, and edit creative and technical content across multiple mediums, ensuring clarity and engagement;
  • Support clients with marketing activities by applying expertise in optimization, advertising, social media, direct marketing, and branding;
  • Execute all stages of visual website design from concept to final hand-off, focusing on simplicity and user-friendliness;
  • Create well-designed and tested websites using best practices for web development, including responsive and mobile-first design;
  • Perform small website edits requested by clients and suggest improvements to enhance existing sites;
  • Communicate with clients to understand their needs and explain the value of services provided;
Marketing Volunteer
Food Bank Oradea

NGO, Food Bank

May. 2025 - Jan. 2026

At Food Bank Oradea, I bring structure and direction to the organization’s digital presence and marketing activities. I redesigned and rebuilt the website with a focus on clearer structure, usability, navigation and mobile experience, while also improving its SEO foundation through structural and on-page optimizations. The marketing strategy covers website communication, SEO, Google Ads and social media, with recommendations and content directions developed to strengthen visibility, communicate the organization’s mission and reach the right audience. Working closely with the team and stakeholders, I focus on making the organization’s digital presence clearer, more accessible and consistent.

Committed to reducing food waste and fighting poverty.

Responsibilities
  • Redesigned and rebuilt the organization’s website, improving its structure, usability, navigation and mobile experience;
  • Restructured website content and information architecture to make key information easier to find and understand;
  • Developed an online marketing strategy covering website communication, SEO, Google Ads and social media;
  • Improved the website’s SEO foundation through structural and on-page optimizations carried out as part of the website revamp;
  • Developed recommendations for Google Ads and social media activities to support the organization’s visibility and communication goals;
  • Developed ideas and content directions for communicating the organization’s mission, activities and impact online;
  • Worked on the organization’s digital presence with a focus on clearer communication, accessibility and a more consistent user experience;
  • Collaborated with team members and stakeholders to align the website and marketing direction with the organization’s objectives.
General Manager/Owner
Smart Pet Technology S.R.L.

E-Commerce, Online Pet Shop

Sep. 2020 - Aug. 2021

I built and positioned the brand for success from day one. From shaping its identity to executing marketing strategies, I handled every aspect of the business hands-on. I conducted market research to identify high-potential products, managed supplier relationships, and negotiated key partnerships to optimize operations. Beyond strategy, I took care of budgeting, cash flow, and financial planning to ensure sustainable growth. Through compelling content, engaging campaigns, and direct customer interactions, I worked to make the brand stand out and gain visibility.

Responsibilities
  • Developed and implemented the company’s complete branding, ensuring consistent identity across all communication channels;
  • Created brand strategies for both corporate positioning and individual product campaigns, aligning messaging with target audiences;
  • Conducted market research and data analysis to identify high-potential products and optimize portfolio decisions;
  • Built and launched the company’s online store, designing and executing the full marketing and promotional strategy to drive traffic and sales;
  • Planned and executed multi-channel promotion and sales campaigns, increasing visibility and customer acquisition;
  • Negotiated and managed supplier relationships, ensuring reliable supply chains and cost-effective procurement;
  • Oversaw financial operations, including cash flow management, budgeting for marketing and acquisitions, and resource allocation;
  • Produced engaging website and blog content designed to attract, inform, and convert target customer groups;
  • Developed purchasing strategies aligned with customer demand and market projections, optimizing inventory and sales potential;
  • Strengthened customer relationships through continuous engagement, fostering brand loyalty and repeat purchases;
  • Managed and grew social media presence, expanding reach, engagement, and follower base while maintaining strong community interactions;
Marketing Manager
Veral Exim S.R.L.

Online and Offline Commerce, Lighting Fixtures Shop

Jun. 2019 - Aug. 2021

From designing creative campaigns to analyzing data for smarter approaches, I helped the company connect with its customers in meaningful ways. I led the rebranding process, launched two new websites, and drove qualified traffic to both online and offline stores through targeted strategies. Engaging content was crafted alongside diverse marketing efforts, including outdoor advertising, social media, and digital ads, all while ensuring consistency with the brand’s identity. By optimizing performance and ensuring clear communication, each project was aligned with business goals and customer expectations.

Responsibilities
  • Designed and updated the company’s branding, ensuring a cohesive and professional identity across all platforms;
  • Expanded the company’s online presence by coordinating the creation of two new websites, enhancing visibility and user engagement;
  • Developed and executed marketing strategies and tactics to promote the company and drive qualified traffic to both offline and online stores;
  • Planned and implemented marketing campaigns from concept to execution, ensuring alignment with business objectives;
  • Experimented with diverse acquisition channels, including organic and paid campaigns, social media, PPC, events, and lead generation, to optimize customer reach;
  • Produced engaging website and blog content designed to attract, inform, and convert target audiences;
  • Coordinated cross-departmental marketing strategies involving sales, finance, public relations, and production teams;
  • Built strategic relationships and partnerships with industry players, agencies, and vendors to support marketing objectives;
  • Presented marketing ideas and deliverables to internal and external teams and communicated strategies and budgets to management;
  • Prepared, monitored, and allocated marketing budgets on a quarterly and annual basis according to the marketing plan;
  • Supervised, created, and approved marketing materials, including digital banners, print brochures, and case studies;
  • Developed social media strategies across relevant platforms to reach and engage the company’s target audience;
  • Measured and reported on marketing campaign performance, gained insights, and assessed outcomes against objectives;
  • Analyzed consumer behavior and adjusted email and advertising campaigns to improve engagement and conversion rates;
Business Information Expert
Association of Professional Social Workers "PROSOCIAL"

Social Association, Training Providers

Dec. 2018 - Apr. 2019

I helped beneficiaries launch their own businesses, breaking down every step and requirement so it all made sense. I kept them up to date on funding rules, ensured every document was spot-on, and made sure projects ran smoothly. I guided participants through building new brands, crafting business and marketing plans, and gave practical, no-nonsense advice on creating a strong identity and professional image.

Responsibilities
  • Guided beneficiaries on the process of starting a business, providing clear instructions on the necessary steps for company establishment;
  • Communicated updates on requirements and eligibility for funding within social projects, ensuring beneficiaries remained informed;
  • Reviewed and corrected documents to ensure the successful implementation of social projects;
  • Advised beneficiaries on the development of business and marketing plans for new ventures, supporting strategic planning and operational readiness;
  • Provided guidance on brand development and professional image, helping beneficiaries create a strong market presence;
Content Creator/Owner
Growing Curious

YouTube Content Creator, Education Channel

YouTube Channel

Oct. 2017 - Feb. 2019

I turned ideas into captivating video content—directing, producing, and editing every piece with attention to detail. Managed the full setup—lighting, sound, voice overs, and design—to ensure every video looked and felt professional. Developed original scripts on science and general knowledge, backing each topic with solid research from journals and trusted sources. Built the entire channel identity—from branding and visuals to intros and outros—and shaped strategies that boosted reach and engagement. Through smart marketing and consistent storytelling, transformed casual viewers into an active community.

Responsibilities
  • Directed, produced, and edited all video content, managing equipment, lighting, sound, voice-over, design, and all production elements to ensure high-quality output;
  • Researched and developed original video scripts on scientific and general knowledge topics, ensuring accuracy and engaging storytelling;
  • Documented and wrote video scenarios using scientific journals, books, and reliable sources, adhering to copyright regulations;
  • Designed and implemented the channel’s complete branding, including marketing materials, intro/outro graphics, and visual identity;
  • Developed strategies and tactics to promote the channel and drive qualified traffic to the videos;
  • Planned and executed marketing campaigns from concept to implementation, optimizing audience engagement;
  • Monitored and managed social media channels, fostering community engagement and promoting video content to target audiences;
Project Manager
Black Sea Digital

IT services, Web Development, Web Design, IT Company

Jun. 2016 - Oct. 2017

I met with clients to gather detailed project briefs and clarify specific requirements. I collaborated with clients' marketing departments, translating their needs into tasks and assignments for the team. I defined necessary resources based on customer requirements and the complexity of tasks, delegating responsibilities according to staff availability, strengths, and experience. I coordinated both internal resources and third-party vendors to ensure seamless project execution. I developed detailed project plans to track progress and ensure timely delivery. Using verification techniques, I managed changes in scope, schedule, and costs. I maintained strong relationships with clients and stakeholders, presenting progress reports and addressing issues.

Responsibilities
  • Engaged with clients to gather detailed project briefs and clarify specific requirements, ensuring alignment with their objectives;
  • Collaborated with clients’ marketing departments, translating requests into actionable tasks for team members;
  • Assessed project needs and allocated necessary resources based on task complexity and objectives;
  • Delegated responsibilities considering staff availability, strengths, skills, and experience to maximize efficiency;
  • Coordinated internal teams and external vendors to ensure seamless project execution;
  • Developed comprehensive project plans to monitor progress and ensure timely delivery;
  • Applied verification techniques to manage changes in project scope, schedule, and budget;
  • Maintained strong client and stakeholder relationships throughout project lifecycles;
  • Presented progress reports and proposed solutions to stakeholders, facilitating informed decision-making;
  • Implemented and managed adjustments as needed to achieve desired project outcomes;
Marketing Manager
Magnolia.ro

Online and Offline Commerce, Flower Shop

Aug. 2015 - Jun. 2016

I focused on maximizing ROI by creating and managing effective marketing campaigns across multiple channels. By ensuring consistent messaging throughout the customer journey, I helped drive engagement and optimize results. I regularly analyzed performance data, adjusting strategies and pricing to keep campaigns on track. In addition to overseeing branding, advertising, and promotional efforts, I also created engaging content for the website and blog, while constantly looking for new marketing opportunities and tracking competitors. Throughout, I kept senior leadership informed of progress and managed the marketing budget to support the company’s growth objectives.

Responsibilities
  • Maximized marketing ROI by developing and implementing effective strategies across campaigns;
  • Conceptualized and executed multichannel campaigns throughout the customer lifecycle, ensuring consistent messaging across all platforms;
  • Analyzed campaign performance using internal data and client feedback, providing actionable recommendations for optimization;
  • Evaluated and refined marketing and pricing strategies to enhance business performance;
  • Monitored market trends and prepared forecasts to guide strategic decision-making;
  • Ensured accuracy and relevance of data to align with campaign objectives;
  • Oversaw branding, advertising, communication, and promotional initiatives to maintain cohesive brand identity;
  • Prepared and coordinated marketing materials to support the successful execution of campaigns;
  • Produced engaging content for company websites and blogs to attract and convert target audiences;
  • Identified marketing opportunities by analyzing consumer needs and behaviors;
  • Assessed competitors’ market share, strengths, and weaknesses to inform strategy;
  • Provided regular updates to senior leadership on marketing activities and campaign outcomes;
  • Prepared, monitored, and allocated marketing budgets quarterly and annually, aligning spend with company growth objectives;

EDUCATION & CREDENTIALS

Master's Degree, Marketing

Babeș-Bolyai University, Cluj-Napoca, România
Oct. 2015 - Jul. 2017

Bachelor's Degree, Marketing

Babeș-Bolyai University, Cluj-Napoca, România
Oct. 2012 - Jul. 2015

Deutsch-Test für Zuwanderer A1-B1 Zertifikat
See Certification
Google Analytics Certification
See Certification
Social Media Marketing II Certification
See Certification
Social Media Marketing Certification
See Certification
HubSpot Academy Inbound Marketing Certification
See Certification
Google Ads Display Certification
See Certification
HubSpot Academy SEO II Certification
See Certification
HubSpot Academy SEO Certification
See Certification

I SPEAK

Romanian - C2

English - C1

Deutsch - B1