You’d think a mission this powerful would already have a digital home to match.

But what I found was a site frozen in time — outdated, hard to navigate, and impossible to use as the core of any real campaign. And because when the path is confusing, people lose interest. And once you lose that moment, it’s hard to get it back.

So, I rebuilt it.

Now it works like it should: simple, structured, and built to support the bigger picture — from awareness to action. The new site isn’t just easier to use. It’s designed as the foundation for future funnels: donor onboarding, volunteer recruitment, and campaign amplification.

Next steps? A more human voice across channels. Visual alignment that feels intentional. Smart ads with clear paths to conversion. That’s coming. But first, we needed a base. Now we have it.

Because when you’re trying to fight food waste and poverty at the same time, the last thing you need is a website that gets in your way.